|ETIA Panel on Creating Content for the Internet|
Photo by David Cardinal
Often of course, viewers are participating in both at once. As many as 77% of TV audiences have a second screen in use while they are watching. Hirschberg's vision is to harness these same technologies to create immersive experiences, instead of continuing to view the world through screens. His vision of the city of the future places the Internet and audiences front and center in creating their own entertainment. He provided examples of large-scale interactive "entertainment" experiments, like large displays driven by city-wide energy use, or other "audience participation" real time art projects.
Panelists agreed that the Internet allowed content to focus on storylines, freeing entertainment up from being limited to a specific location like the theater or a specific technology like video. More dramatically, it clearly opens up new opportunities for audiences to not only interact with their entertainment, but to help shape and even create it. -- David Cardinal