|Will Law of Akamai provides a live demo of DASH|
Photo by David Cardinal
Mark Watson, Director of Streaming Standards at Netflix made it clear that Netflix wants to push the technology envelope to get its contents to as many people as possible, and are committed to MPEG and to moving to HTML5 and DASH. Like Netflix, tech giants Microsoft and Adobe have also agreed to move to DASH as their adaptive streaming technology. Netflix's move was made easier because they have moved all their rendering and delivery to the Amaxon EC2 cloud, so it is highly scalable. However, panelists agreed that Apple, while instrumental in helping get DASH technology off the ground, has not signed on to DASH and instead is currently still committed to its own HLS technology.
Elemental was founded to build codecs for what were then the new technology of GPUs. Jesse Rosensweig, CTO of Elemental, explained that it was hard to make money doing that, so Elemental moved into the video transcoding market, which has been a rapidly expanding market as entertainment over the Internet has taken off.
Asked about the challenge of delivering quality on the internet, Will Law pointed out that cable companies have huge bandwidth direct connections, so consumers expect a lot any time the internet competes with it. Mark explained that things were even more complicated because it is difficult to get accurate data on which aspects of video quality are really important to users.
-- David Cardinal