|Colin Dixon interviews Ian Blaine at ETIA 2014|
Blaine sees one of the biggest future challenges is to extend quality video streaming to live events -- which will require not just quality, but immediacy and the ability to deal with large viewing spikes. In terms of technology, he is hopeful that MPEG-Dash will eventually be very helpful in reducing the complexity of the streaming environment today. He is optimistic about 4K for niche markets like sports, but uncertain how important it will be in influencing consumer buying decisions.
While Blaine wouldn't predict whether streaming would eventually become the only solution for distributing content, he was more interested in progress in the user experience -- something he called "time to watching something good." Key to providing that is better targeting, in his mind. Dixon tied that to the impatience and "me-centered" younger generation, but Blaine insisted that it was just common sense not to want to waste time.