Tuesday, June 17, 2014

Video's "Perfect Storm" helps thePlatform evolve, Blaine looks forward to new challenges

Fireside Chat on Quality over the Internet:

Colin Dixon interviews Ian Blaine at ETIA 2014
When thePlatform CEO Ian Blaine started the company in 2000, video broadcasting was either tied to cable systems, or required a massive expenditure of $10 per Gigabyte for streaming solutions. He explained to moderator Colin Dixon of nScreenMedia how it was a perfect storm of high-quality-video-capable devices like the iPad and game consoles, along with widespread availability of high-speed broadband, and a willingness of content providers to put premium content out over the internet that helped launch the massive increase in popularity for video streaming.

Blaine sees one of the biggest future challenges is to extend quality video streaming to live events -- which will require not just quality, but immediacy and the ability to deal with large viewing spikes. In terms of technology, he is hopeful that MPEG-Dash will eventually be very helpful in reducing the complexity of the streaming environment today. He is optimistic about 4K for niche markets like sports, but uncertain how important it will be in influencing consumer buying decisions.

While Blaine wouldn't predict whether streaming would eventually become the only solution for distributing content, he was more interested in progress in the user experience -- something he called "time to watching something good." Key to providing that is better targeting, in his mind. Dixon tied that to the impatience and "me-centered" younger generation, but Blaine insisted that it was just common sense not to want to waste time.

1 comment:

  1. HOW I GET A LOAN HELP @ 2% INTEREST RATE

    I was not sure of getting a legit loan lender online But when i could not face my Debt any more, my son was on hospital bed for surgery that involve huge money and i also needed some money to refinance and get a good home then i have to seeks for Assistance from friends and when there was no hope any more i decide to go online to seek a loan and i find VICTORIA LAWSON Trust Loan Firm (marianlawson@outlook.com) with 2% interest Rate and applied immediately with my details as directed. Within seven Days of my application She wired my loan amount with No hidden charges and i could take care of my son medical bills, Renew my rent bill and pay off my debt. I will advice every loan seeker to contact VICTORIA LAWSON LOAN Company with marianlawson@outlook.com For easy and safe Transaction

    *Full Name:_________

    *Address:_________

    *Tell:_________

    *loan amount:_________

    *Loan duration:_________

    *Country:_________

    *Purpose of loan:_________

    *Monthly Income:__________

    *Occupation__________

    *Next of kins :_________

    *Email :_________

    ReplyDelete