There are “no major barriers” to 4K production using currently available gear, asserted Larry Thorpe, senior fellow at Canon USA, who kicked off a Monday session exploring the potential of 4K for movies ad TV.
Steve Weinstein, CTO of Deluxe Entertainment Services Group, said the issue surrounding 4K at his company is that “our storage has been blow out.
“This makes a distributed workflow much harder to do,” he said. “You end up working on proxys. We are looking at cloud transcoding to move this around. …The toolsets seem to be handling 4K reasonably well.”
He added that Deluxe is seeing increased labor in visual effects, requiring more “personnel and time.”
Offering a broadcasters perspective, Fox Sports vp of field operations Jerry Steinberg said the network currently has no plans to deliver 4K. “We spent millions going to HD and never got an extra dime from advertisers,” he said. “It seems today [4K broadcasting] is a monumental task with not a lot of return.”
But answering the question “where does it make sense?,” Steinberg related that Fox has been using Sony F65 4K cameras for HD sport coverage, for instance to extract a portion of a shot for a replay. “We were able to tell the story with clarity. This Super Bowl, I would probably have six 4K cameras.”